16 July 2013

K4b2 appearing in the 2013 New Balance international brand campaign "Runnovation"

Posted in English, K4b2/K5, Media

K4b2 appearing in the 2013 New Balance international brand campaign

A new global brand campaign has beeen launched by American sport apparel company New Balance. This fully integrated campaign reflects New Balance's long-standing commitment to innovation and evolution around the sport of running.

The main objective of this campaign was to highlight the evolution of running into a more social activity, pushing the limits of the possible in sport, and ground-breaking technologies that redefine running with new products. 

Testing with K4b2 metabolic monitor on a treadmill appears both on the campaign poster and in the anthem spot.

Go to the "Runnovation" page on New Balance website: click here

Read the article on "Campaign Brief": click here

See the "Runnovation" anthem spot: click here


Founded in 1980, COSMED is a privately owned company manufacturing Cardio Pulmonary and Metabolic Diagnostic Equipment. COSMED products include a full range of Spirometers, Pulmonary Function, Body Composition, Nutritional Assessment and Cardio Pulmonary Exercise systems, including Electrocardiographs, Ergometers and Assessment Software. COSMED solutions are aimed for either professional or medical use for many different applications like: Hospital, Clinics, Primary Care, University & Education in Human Physiology, Clinical Nutrition, Commercial Weight Management, Human Performance Centers, Sport Institutions and Health Club Industry. COSMED Headquarters are located in the province of Rome, Italy. COSMED has subsidiaries in the USA, China and Germany, and distributes its products internationally through a constantly growing distributor network covering more than 70 countries.