02 April 2014
New Logo Announcement: Introducing COSMED new brand identity.
We are proud to announce the launch of the new company logo as part of the ongoing evolution of our company’s brand.
Our business has grown and evolved over the last 30 years, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolize our dynamic future. This wasn’t a decision we made lightly. We are proud of our rich history. That’s why our new logo retains core elements, including the griffon and the blu pantone 300.
The new tagline "The Metabolic Company" identifies the core technology of our business and highlights COSMED focus for change (metabolism from Greek: μεταβολή metabolē, "change").
In the upcoming months we have to update all our collaterals, marketing literature, online presence, stationery, etc with the new logo. We are aware that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually. We recommend you using existing material while stocks last.
If you have used the COSMED logo in any of your marketing materials, please assist us in updating them. We appreciate your kind support and invite you to follow COSMED Logo Guidelines that will be available soon. Meanwhile, in case you are in the process of producing some new literature or media and you would like to use new COSMED logo please contact our marketing department for getting the new artwork.