K4b2 appearing in the 2013 New Balance international brand campaign "Runnovation"
A new global brand campaign has beeen launched by American sport apparel company New Balance. This fully integrated campaign reflects New Balance's long-standing commitment to innovation and evolution around the sport of running.
The main objective of this campaign was to highlight the evolution of running into a more social activity, pushing the limits of the possible in sport, and ground-breaking technologies that redefine running with new products.
Testing with K4b2 metabolic monitor on a treadmill appears both on the campaign poster and in the anthem spot.
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